Article source: Executive Grapevine
When it comes to attracting new talent to an organisation, business leaders and recruiters will want to know what the top search habits are among jobseekers. Not only will this ensure that their offering to prospective talent is attractive, but it will ensure that they remain competitive in the market too.
In fact, the job searching habits of Brits is this is something that new research published by the energy business Gazprom Marketing & Trading recently looked into in a survey of more than 400 full-time employees spanning a diverse range of sectors.
According to the survey, the majority of jobseekers look for a new job because they are after fresh challenges and better career progression opportunities (60%). This is said to be a far bigger motivator for prospective talent than more money (24%).
Despite this, the study found that the biggest motivator for people when it came to actually accepting their current role was an attractive salary (35%).
The importance of employer branding
Aside from considering the available career progression opportunities and salary, GM&T’s research shed light on the importance of employer branding among candidates when it comes to find a new role.
Three-quarters of survey respondents said that an organisation’s reputation is crucial when looking to switch roles, which emphasises the importance of employer branding particularly in the hiring process.
Separate data published on Link Humans pointed towards this too. In fact, 72% of recruiting leaders around the world agreed that employer brand has a significant impact on hiring.
Elsewhere, the site reported that a whopping 78% of job hunters will look into an organisation’s reputation as an employer before a applying for a job. If employers get it right, it could attract a wealth of top talent to the organisation.
‘Dream candidates will start knocking on the door’
This dovetails with the thinking of Rachael Parrott, Resourcing Partner at GM&T, who said that if an employer has a strong brand reputation, “their dream candidates will soon start knocking on their door”.
“While this takes time, it’s a worthwhile investment that will ensure relevant, high-quality candidates, while helping to lower an organisation’s recruitment overheads in the long-term too,” the recruitment expert concluded.
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