Your employer brand – Does it speak for itself?

5 December 2019

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We recently saw a post on LinkedIn from a business showing just how excited they were for a new employee to join their team.

The post included a photo of the new employees’ desk, kitted out with a brand new laptop, fancy mobile and all of the usual stationary and accessories expected when starting a new job.

However, the photo also included lots of fun, quirky things – like an essentials jar full of tea bags, coffee, sugary goodies, cereal bars, you name it. While such a small, simple gesture, actions like this show not only the importance of on-boarding and making new employees feel welcomed and settled, but also the importance of employer personality and more to the point – branding.

To us, that jar said, “yes, there are going to be days that are tiring and hard work, but we’ll make sure you've got everything you need from us, to help make it that little bit easier”.

That post went viral and we’re not surprised. It then got us thinking about ways in which other businesses are positioning themselves as THE company to work for and whether they’re thinking about their employer brand as a means of attracting and retaining the best talent in the market. Just to clarify, when we talk about the employer brand, we’re referring to the way in which people view a company and also what it would be like to work for - we're not talking about marketing here.

A strong employer brand will work wonders for a business from a recruitment perspective – so it’s definitely worth promoting the actions that your company takes to go above and beyond to not only welcome and on-board new employees but to make sure they’re constantly reminded of their importance and value to the business - just like those guys did in that LinkedIn post. Promoting little gestures like this, both company-wide and also socially, will likely see a flurry of quality job applications and CV's coming your way! Just some food for thought...

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